The Glowinfo Display Board
In 1998 the directors of Business Applications Limited and Blueprint Imaging wanted to make a point of difference in advertising in the district and instigated a media first for the region. They invested in a totally new advertising media for the Gisborne District with a 4 metre wide electronic information display board being installed on the roof of the Business Applications Limited building here in Grey Street.
The original, (mono only), advertising display board was installed very early one Saturday morning and instantly became a traffic stopping hit in the district. This sign, (which became known locally as GlowInfo), used a staggering 4,200 5 watt wedged based lamps, very much like the park light bulbs in your car and ran a fully air-conditioned and pressurised, sealed housing, containing 10 full-blown high spec computers and a dedicated fibre-optic link to the 11th computer down in our offices to control it all.
To say the sign lit up the street is an understatement. GlowInfo ran 18 hours a day, 7 days a week, with all sorts of animations and static displays for over a decade. However as time went on and due partly to the excellent local surf beaches throwing up lots of killer surf and our buildings close proximity to the beach and said surf, the salt-air had the usual and not unexpected corrosive effect on all things metal and the sign was retired for use shortly after it’s 10th birthday.
The Galaxy Sign LED Display
Never fear the New and Improved Galaxy Sign is here. It was decided that technology had evolved to a point were it was time to invest in an even bigger, brighter and now Full Colour sign to fill up the gap left in the local skyline with the removal of the old GlowInfo sign from our building. We decided the Galaxy Sign was the sign to do it.
Once a model was decided upon and ordered, the new Galaxy LED based sign was manufactured in Dakota USA by Daktronics Limited and then loaded into a Boeing 747 Cargo plane and flown to New Zealand, brought to Gisborne by Weatherell Transport, (our local courier of choice), and installed on our building with the help of local company Gisborne Engineering. Thanks guys.
This new Galaxy LED sign is the first of its kind to be installed in New Zealand and through our dealings with Daktronics Limited we have secured ourselves as the sole National Distributors for these amazing products, (place your order for your own Galaxy Sign now, many sizes and models available).
The new, bigger, brighter sign now hosts and incredible, 53,000 High Power LEDs, (and we thought GlowInfo with its 4,200 light-bulbs was impressive), and can display over 4.3 Trillion colours at close to standard television resolution. Now that’s a really big street light at night. Even running at half its total capable lumens, (while it does its new toy run in hours and also so we don’t blind Spook and the guys at The Tyre General across the road), it’s enough to light the street up like day time for a few blocks in all three directions.
So other than being Gisbornes biggest and brightest streetlight the Galaxy Sign helps to keep not only locals, but travelers and tourists up to date with all sorts of handy information like the local time, temperature and weather reports. Current events, important news and other public notices are displayed in continuing loops throughout the day.
The Galaxy runs 7 days a week, 364 days a year, (oh and that’s not a typo as we shut it for the day for Earth Hour to do our part), running advertising for our customers, local businesses, organisations, sport teams and clubs and all sorts of other points of interest in and around the local community and aboard. Things like School Galas, Open Homes, Items for Sale, Birthday Wishes, that special Anniversary you almost forgot (we recommend you don’t forget these by the way), and the odd Marriage Proposal or two get featured on the Galaxy Sign on a regular basis.
Oh and before we forget, for those of you after that little extra wow factor the Galaxy Sign can display Full Motion Video which really gets your advert some attention. Believe us when we say that nothing stops traffic and gets people pointing and looking confused like life-sized cars driving over peoples heads or looking up to see a plane coming to land in your direction in full motion video while your driving down the road (of course we would never recommend such things be done of course).
The Galaxy is seen by over 150,000 vehicles per month (Gisborne District Council survey results from 2009) that pass through the intersection, not to mention all the foot traffic that passes every day. So your advert or important piece of news will appear for all those people to see over 3,420 times a month, guaranteed.
Go on, show everyone what you or your business have to offer (or that you remembered that important anniversary after all). Call us on 06 868 6096, shoot us an email, or inquire online about getting your turn on the Galaxy Sign today.
The Galaxy Sign is for everyone to use and the rates are very affordable, so go on – make the call.